Uniqloud helps you understand technology industries.

The emerging usage of Social Media is a global trend of unprecedented scale; the top 5 social networks alone count more than 3 billion users. Social Media Analytics and Social CRM have emerged as important means for businesses to measure, manage and monetize these powerful channels. This market overview gives a comprehensive overview of Social Media structures, marketing sizing, analytics and CRM approaches, key tool vendors and case studies.

Gamification is an approach for consumer engagement in non-gaming contexts. It is more than a marketing campaign; it can be part of customer acquisition, conversion, retention and ultimately become part of core product development.This market overview structures the most common approaches and collects case studies across various industries.

More than 100 million tablets have been sold since the first launch of the Apple Ipad. Tablet computers are a significant new device segment that disrupts consumer and shopping behaviour. This market overview looks at the detailed growth prospects of the tablet ecosystems, followed by an analysis of consumer behaviour with tablets. It closes with approaches on how merchants can integrate tablets in their online and mobile strategy.

Who wins the $15 trillion cash wallet? Cash and offline payments are increasingly challenged by online and mobile payment methods. This market overview looks at the disruptions in the global payment industry. It provides key market figures (industry size, growth, segmentation) and disrupting factors. It also includes an overview of the 40 most important competitors and the leading online information sources on payments.