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Social Analytics
How to measure and monetize Social Media

The emerging usage of Social Media is a global trend of unprecedented scale; the top 5 social networks alone count more than 3 billion users. Social Media Analytics and Social CRM have emerged as important means for businesses to measure, manage and monetize these powerful channels. This market overview gives a comprehensive overview of Social Media structures, marketing sizing, analytics and CRM approaches, key tool vendors and case studies.

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Gamification
How it changes customer engagement

Gamification is an approach for consumer engagement in non-gaming contexts. It is more than a marketing campaign; it can be part of customer acquisition, conversion, retention and ultimately become part of core product development.This market overview structures the most common approaches and collects case studies across various industries.

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Tablet Computing in Commerce
How tablets change consumer behaviour

More than 100 million tablets have been sold since the first launch of the Apple Ipad. Tablet computers are a significant new device segment that disrupts consumer and shopping behaviour. This market overview looks at the detailed growth prospects of the tablet ecosystems, followed by an analysis of consumer behaviour with tablets. It closes with approaches on how merchants can integrate tablets in their online and mobile strategy.

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Payment industry overview
The payments industry in change

Who wins the $15 trillion cash wallet? Cash and offline payments are increasingly challenged by online and mobile payment methods. This market overview looks at the disruptions in the global payment industry. It provides key market figures (industry size, growth, segmentation) and disrupting factors. It also includes an overview of the 40 most important competitors and the leading online information sources on payments.
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How Big Data transforms business

Big Data is a common catchphrase for data-driven disruptions in business. This market overview drills into the details of what Big Data really means, in terms of definition, tool chain and value drivers. It provides an overview of market size, key competitors and lists a set of representative use cases that clarify the transformational character of Big Data.

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Multichannel retail
Store, mobile, tablet - how will people shop?

Consumers shop across many channels, including physical stores and various electronic devices such has mobiles, tablets and computers. This market overview breaks into the disruptive drivers that affect the sales value chain. Market sizing and segmentation, economics of online only vs. multichannel retail, disruptive business models in online retail and relevant case studies are the focus of this overview.

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What exactly are you looking for in this report ?

By submitting this form, I understand the privacy policy. Your email address will never be shared with third parties. We will only notify you about the launch of this market overview. You can unsubscribe at any time. If you require custom research work, please contact us via email.
privacy policy

Your email will never be shared with a third party. We'll only use it to notify you of our launch and of special events taking place in your city. You'll have the opportunity to unsubscribe at any time, immediately, once you receive your first email.

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