- Market Overview : PPT presentation (21 pages), Excel research sheet (100+ sources)
- Price : GBP 79,00 (Single User License)
- Author : Florian Bertele (Bio)
More than 100 million tablets have been sold since the first launch of the Apple Ipad. Tablet computers are a significant new device segment that disrupts consumer and shopping behaviour. This market overview looks at the detailed growth prospects of the tablet ecosystems, followed by an analysis of consumer behaviour with tablets. It closes with approaches on how merchants can integrate tablets in their online and mobile strategy.